Success is not merely about monetary gains but stems from a deeper sense of purpose—a Big Why. As stated in “The Millionaire Real Estate Agent,” high achievers attribute their success to having a compelling reason that fuels their daily routines, motivates hard work, and provides a sense of mission and focus. Its essence lies in aspirational concepts but has real consequences if goals are not achieved.
Finding one’s passion is presented as the first step in unlocking a Big Why. Whether it’s transactions, impact, empowering others, or an outdoorsy lifestyle, you need to identify the activities that bring happiness and consider how these passions can ladder up to a greater purpose.
Authenticity is also highlighted as a crucial aspect of a genuine Big Why, just as people can sense when motivations are shallow. A heartfelt commitment to one’s purpose behind helping individuals is essential in making a positive impact and being the best that you can be.
How about you? What is your BIG WHY?