Attending conferences, conventions, and professional events is more than just collecting contacts—it’s about building meaningful connections that can elevate your career and business. To maximize these opportunities, it’s essential to approach networking with intention. Start by being approachable. Put away your phone and stay present. People are more likely to engage when you’re open, attentive, and ready for conversation. Studies show that “phubbing” (snubbing others in favor of your phone) reduces connection, so keeping your mobile down can make you stand out in a crowded room.

Networking success doesn’t come from forced business pitches—it comes from genuine connections. Look for common ground with other attendees, ask thoughtful questions, and let natural conversation flow. Frameworks like FORD (Family, Occupation, Recreation, Dreams) can guide you in creating authentic dialogue. Most importantly, don’t let the connection stop at the event. Block out time to follow up within a week or two, whether through email, LinkedIn, or a quick message. A short, personalized note reminding them of your conversation goes a long way in transforming a brief interaction into a long-term professional relationship.