Personality is officially back in home design — and Chattanooga is ahead of the curve. 

Zillow’s 2026 home trends show buyers craving spaces that feel bold, personal, and purposeful, and several local listings reflect exactly that shift. Dark, dramatic hues and color-drenched rooms are replacing safe neutrals, creating immersive spaces that feel intentional and expressive. You can start with a single rich color to transform a room or use personalized details from artisan-inspired décor to clever, built-in features that blend style with everyday function.

Comfort and resilience are just as important as visual impact.

Spa-inspired bathrooms, reading nooks, and wellness-focused spaces are turning homes into personal retreats for daily relaxation. Beyond aesthetics, buyers are also prioritizing energy efficiency and renewable power features that are built to withstand climate challenges like flooding and severe weather. Zillow data shows growing interest in green living, at-home recreation spaces, and resilient construction to embrace both fun and functionality in building homes.