As summer temperatures soar into the 90s across Scenic City and the Tennessee Valley, The Salvation Army is responding with its annual “Beat the Heat” campaign—a vital initiative designed to support the area’s most vulnerable residents. With nearly half a million people living without air conditioning, the risk of heat-related illness is especially high for seniors on fixed incomes, low-income families, and homeless  individuals. The campaign offers free fans, bottled water, utility bill assistance, and grocery boxes, while the ReCreate Café on McCallie Avenue functions as a daytime cooling station for those without shelter. These resources provide a critical lifeline during the most brutal part of the year, ensuring that no one is left to suffer in the sweltering heat.

Community members can help by donating box fans, bottled water, or monetary contributions. Your support will not only bring physical relief but also restore hope and dignity to those struggling to stay cool and safe. To learn more about receiving assistance, visit the local Salvation Army website or contact their nearest location.

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